Guadalupe Guerra
Art Director and Brand Image Developer
contact@guadalupe-guerra.com
+33 7 81 10 23 28

guadalupe-guerra.com
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©Guadalupe Guerra, all rights reserved

(in between Barcelona and Paris)

An interdisciplinary creative with expertise in fashion, creative and art direction, casting, and brand image, a 360° approach that allows me to craft visual stories within concept, aesthetics, and meaning, helping brands to shine for who they are through advertising campaigns, editorials, spaces, and experiences.

Passionate about making the invisible visible, crafting meaning through image, curation, and the questions that define us

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Professional Experience

Freelance Art Director and Brand Image Developer
2024 ongoing

ARRUA - Brand Image Strategist

AnD Casting - Assistant Casting Director
Conducted research, prepared proposals, and coordinated with agencies to ensure selections aligned with brand image and creative vision, for brands including: Paloma Wool, AlainPaul, Rochas, The Travel Almanac, Charlotte Chesnais, Jisoo Baik, Re-Edition, N21, and others.

Boehme Concept Store - Art Director
Created and executed visual concepts for pop-up stores, translating brand identity into cohesive retail experiences; developed product display strategies informed by customer insights.

Vogue Arabia - Stylist Assistant
Organized looks on and off set, managed pickups and returns, and coordinated call sheets, calendars, and shoot logistics to ensure smooth production.

questionmark - Founder
Conceived and developed a digital platform guiding newcomers in fashion through interviews, profiles, and industry insights; directed the platform’s brand identity, storytelling, and user experience from concept to execution.

Casting Director and Brand Developer
2018-2019 (Guatemala)

Expanded the agency’s model pool from 0 to 100+ talents, strengthening its market presence and client reach.

Discovered, selected, and proposed new faces aligned with client direction, guiding them into the industry.

Created and implemented the agency’s visual identity across logo, editorials, and campaigns.

Developed creative concepts and curated content to reinforce the agency’s image across digital and print media.

Education

FotoDesign School Barcelona
Lighting for Fashion Photography
2024

Accademia Costume e Moda
Fashion Editor, Styling and Communication Degree
2020 - 2024

Llatzer
Fashion Design Degree
2017 - 2018

Skills

Languages
Spanish - Native
English - Fluent
Italian - Fluent
French - Fluent

Tools
Adobe - InDesign, Photosop, Illustrator
Microsoft - Word, Excel, Power Point
Figma

Organization
Google Workspace - Documents, Sheets, Calendar
Notion

Website
Cargo Site
Readymag
Shopify

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